It is reported that Qihoo requests its staff using IM chat app Line, and forbids using any other IM apps — including WeChat — on their work.  Qihoo declined to comment (report in Chinese).  But the news brings people’s focus on Line’s strategy in China again.

Line officially announced its entry into China  in December 2012, with a Chinese name Lian Wo. Its Chinese partner is Qihoo, who has large market share in China in terms of antivirus and internet security. In China, Line was debuted through Qihoo’s 360 Mobile Assistant. It was expected that Qihoo’d help promote it in China, hoping to, to some extent, challenge WeChat. But half a year later, few have we heard about its moves.

China’s market is crowded with messaging apps similar to Line and WeChat. Miliao by Xiaomi was launched earlier than WeChat. However, it was caught up by WeChat. Early this year, Tencent announced that the number of WeChat users had hit 300 million. Till now, the main users of Miliao are limited to users of MIUI, the customized Android system by Xiaomi. Qihoo also launched Kouxin, another such service, earlier than WeChat.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Donglai Jiang

A tech guy with artistic elements, sometimes being stubborn, sometimes make a difference.