Let’s pick it up where we left off on the highlights of Tencent Cooperation Partner Conference.

5. China Asset Management (ChinaAMC)

Lu Xiaoye, manager of technology department of ChinaAMC, addressed the problem of why financial companies are crazy about new media technologies. First of all, WeChat official account provides one-to-one user experience. Clients can communicate directly with asset managers, guaranteeing the privacy and promptness of services. Secondly, the brokers will offer value-added services to their customers in addition to the regular financial services. Last but not the least, WeChat official accounts provide customized user experiences by digging into the back-stage data and analyzing the characteristics of their clients, in a bid to provide more pertinent financial services.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.