Dianping, a leading ratings & reviews service in China, rolled out a service that lets users to buy shoes through the Internet and mortar-and-stone stores.

Two ways for users to buy shoes with this service, 1) a user, after having tried a pair of shoes on at a mortar-and-stone store, can buy it at a discount by scanning a QR code and visiting the deals channel on Dianping; 2) the user, after buying it from the deals channel on Dianping, can try it on at a mortar-and-stone store and choose a pair. He or she can return it and get refund online.

Dianping reportedly has reached deals with a dozen of shoe brands. The service starts from Shanghai. (in Chinese) It is expected Dianping takes transaction-based commissions, just like what it has received from group-buying deals.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com