Rovio, developer of Angry Bird, plans to introduce Angry Birds soft drink to the Mainland China market in addition to its full product lineup ranging from t-shirts to posters.

The pilot will start in mid-August in selected stores in Walmart and Carrefour, Li Xin, country director of Angry Birds  China told TechNode.

Angry Birds claims the soda, which currently comes in four flavors (see below), is already a hit in Finland, even outselling Coke and Pepsi.

                       Four flavors of Angry Birds drinks

Rovio launched this product last year and then expanded it to several countries including Russia, Australia, New Zealand, Spain and the U.K.

Angry Birds, which logged more than 1 billion downloads in 2012, targets to become an industry giant like Disney.

Emma Lee

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

Leave a comment

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.