Klarity Analytics collects and analyses data about brands on social media. Brands who want to know about their social performance and all the metrics about competitors must need it.

It’s now tracking over 5000 global brands from over 100 social platforms. The social media include those well-known ones world wide and Chinese ones such as Sina Weibo and Tencent Weibo. If Klarity database doesn’t have a brand, it can be added within 48 hours for any customer who asks for it. Over 100 metrics that include KPI’s, reach, engagement, demographics, influencers, etc., are available through Klarity dashboard.

For instance, if you want to see the social performance of BurgerKing on Sina Weibo, you will have a result page as below.


It will return a competitive analysis report if you want to compare BurgerKing with Macdonald’s. Below is part of it.


You can also see rankings of brands on Sina Weibo by reposts or comments, or check out all brands one by one on Klarity dashboard.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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