Recommendation Tech Startup Baifendian Secured $10 Million Financing

Baifendian.com, a recommendation technology startup, secured $10 million of Series B financing from East Sky Investment and IDG Capital Partners (announcement in Chinese). Su Meng, founder of Baifendian, disclosed that the funds will be invested in technology innovation, product research and infrastructures (in Chinese).

The company has previously received $7.20 million of Series A financing from IDG and Mingxin China Growth Fund in July 2011.

Baifendian Recommendation Engine and Baifendian Analysis Engine, two products based on big data technologies, are providing services to more than 550 enterprises, including QQ shopping navigation, Yihaodian.com, VANCL.com, China Mobile, Vipshop.com, etc.

Baifendian announced that it will expand business to big data management and application. The company plans to construct a big data management platform which includes user data from different platforms, such as social media and mobile terminals. The data will be shared in the Cloud to help enterprises with decision-making.