County-level cities eclipsed first- and second-tier cities to become a major development momentum for the online purchasing sector, according to the Online Purchasing Development Report on County-level Cities released by Taobao.com (in Chinese).

The research covers 2006 third-tier administrative regions and the data were contributed by Taobao and the National Bureau of Statistics.

More than 30 million users in the surveyed regions shopped on Taobao platform in 2012 with a total turnover of 179 billion yuan. Yiwu, a small city in Zhejiang Province known as an export trading center, hit the No.1 spot among peers that spent a total of 3.40 billion yuan on Taobao, the report added.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.