Founded and headquartered in Tartu, Estonia, mobile payment solution provider Fortumo now also has offices in the U.S., U.K and China. Established half a year ago, Fortumo’s Beijing office, with four staff, has made deals with China Mobile and China Unicom on in-app billing, and is about to reach similar partnership with China Telecom.

It’s not easy dealing with the three state-owned Chinese telcos. One of the reasons that they’d get on board with Fortumo, apart from the payments technologies, is the latter can bring them content to profit off, according to Gewben Wu, head of Fortumo Asia.

Fortumo partners with more than 300 carriers around the world on in-app payments. After you click on a Buy button for a virtual item in an app, Fortumo would identify the SIM card in your mobile device and charge it with carrier billing. If it is a connected device with no SIM card in, you will be asked to type in your mobile phone number and confirm by replying a text message sent to your phone.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com