Spice Moms (not official translation), a mobile app for moms, received millions of dollars in Series A financing from Matrix Partners, K2 Ventures and Morningside Ventures, according to Jin Zan, CEO of the company. The angel round was secured from CEO of Comsenz Dai Zhikang and K2 Ventures.

Different from the traditional BBS, Spice Moms introduced some social networking features, such as follow and recommendation. In addition to parenting knowledge, users also can share tips on fashion, emotion and foods in the dedicated communities of the app.

Spice Moms debuted in May last year. It claims it has registered millions of users and more than 100,000 of daily active users. The total number of subscribers doubled since this March.

Currently it is mainly focused on building a larger user base other than monetization. Brand advertisements, e-commerce and O2O mode are potential commercialization options for future development of the company.

Emma Lee

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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