The Chinese version of Plants vs. Zombies II reportedly takes the crown on App store free list seven hours after its debut on July 31, thanks to word-of-mouth generated by the former version (source in Chinese). However, the public enthusiasms for the game ebbed because the game operator elevated the difficulty level of the localized version to make more money, harming user experience.

The ratings for Plants vs. Zombies II slumped from 5 stars to 2.5 stars as of this writing, the lowest rating for top-30 free apps.

As compared with the English version released in New Zealand and Australia on July 10, Chinese gamers have to pay for some items while English version users can get them by gaining game experiences. Chinese gamers complained that it is impossible to pass the game without buying tools and accused the game developer of being mercenary.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.