Different from mainstream tourism services of hotel reservation and ticket booking, Mafengwo.com, a travel guide service provider, aims to offer one-stop and customized products that better satisfy the needs of individual travelers, said the company’s CEO Cheng Gang at an interview held at 2013 China Internet Conference (source in Chinese).

Chen predicted that tourism industry will undergo fundamental transformation with the arrival of customized travelling service. Post-80s and post-90s who esteem individuality and familiar with Internet now constitute the major body of customers. Flight tickets and hotel reservation only will not satisfy their demands. According to data from Mafengwo, tourists who visit the Three George scenic sport in central China in groups slumped 10 percent year-on-year, signaling the customer’s demand for customized service.

More than 6 million tourism fans share their photos and experiences to the website, giving Mafengwo the privilege to upgrade their tourism guides accordingly by screening and digging out the valuable information. Chen added that the company has provided service to more than 25 million Chinese travelers and their travel guide app has been downloaded for more than 100 million times.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.