After WeChat, or Weixin, launched its first API to official accounts and several more to selected partners, industry people began talking about whether it would become a platform like Facebook that accommodates all kinds of applications.

Official accounts are allowed to send rich-media messages to followers and offered a dashboard with basic analytics metrics. Some developers built HTML5- powered features so that their official WeChat accounts could function like real apps.

As we introduced before, some businesses or organizations with tech support from WeChat team had come up with amazing features. But more out there, especially those existing Internet businesses, want to take advantage of the platform, with limited access to API calls though.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com