After WeChat, or Weixin, launched its first API to official accounts and several more to selected partners, industry people began talking about whether it would become a platform like Facebook that accommodates all kinds of applications.
Official accounts are allowed to send rich-media messages to followers and offered a dashboard with basic analytics metrics. Some developers built HTML5- powered features so that their official WeChat accounts could function like real apps.
As we introduced before, some businesses or organizations with tech support from WeChat team had come up with amazing features. But more out there, especially those existing Internet businesses, want to take advantage of the platform, with limited access to API calls though.
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.