Mobile game is seen as the next big money maker in China’s Internet market. Apart from game developers, app distributors, digital marketing agents, payments services and the like are prepared to rip off those who will make real money.
Even Google China is tapping into this sector. Zhang Shanfeng, lead at business customer solution division of Google China, told a local business news service 21cbh that they’ll provide Chinese mobile game developers with a full range of mobile solution that include mobile search ads, display ads, AdMob and YouTube ads. Consulting service is also offered to help Chinese mobile game developers understand overseas markets.
Several hundred local mobile game developers signed up to Google’s mobile marketing solution, and 30% of them have began overseas marketing, according to the report. Serving Chinese clients who want to build an international presence became one of Google China’s major businesses after it had moved its mainland Chinese-focused search engine from .cn to .hk in 2010.