Once Reigning Social Game Happy Farm Bid Farewell

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Screenshot of Happy Farm

Happy Farm, one of the hottest social games ever in China, was removed from RenRen platform yesterday. Renren responded that this decision is made by the developer of this game, Five Minutes, as Renren only provides an open platform for game developers. (report in Chinese)

Launched in November 2008, the game‘s audience reached 100,000 within one month after debut and exceeded 1 million shortly afterwards. The record of 16 million active users per day was reached in 2009.

After Tencent purchased the right of this game from Five Minutes in April 2009, it became a hit on the biggest IM and social platform in China and made tons of money for the company.

Kaixin001.com also rode a wave of extraordinary profit growth after releasing a Happy Farm clone in 2009. When commenting the shutdown of Renren’s Happy Farm, Kaixin claimed that their game still has 800,000 active users (report in Chinese).