While many Chinese and even foreigners do enjoy buying counterfeit luxury bags or designer goods in China, food frauds have become a huge concern of people living in China.

RiMa is to tackle this problem. Literally it means “sharp code” in Chinese that consumers will be told whether a good is fake by scanning the code on it with RiMa app or type it in. As the code on each piece of good is unique, the app would remind you to be cautious if it has been scanned once — chances are a consumer is about to buy the very piece after it is found authentic.

RiMa started with baby & mother care products which Chinese particularly care about especially after a series of milk scandals. Categories like wine are also the company’s first choices.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com