The turnover of China’s group-buying industry amounted to 14.13 billion yuan ($2.29 billion) in the first half of this year, the best half-year performance in terms of turnover amount and industry tendency, according to research report released by group-purchasing navigation website

The H1 turnover amount exceeded the annual turnover of 2011 and equaled to 66 percent of the annual turnover 2012. In addition, H1 reversed the sluggish development trend in previous period. But the number of purchasing customers still lingers at around 45 million.


Turnover of Group-buying Industry

The turnover of catering business, the dominating unit in group-purchasing industry, amounted to 7.05 billion yuan, representing 49.8 percent of the market. It is worth mentioning that the market share of casual and entertainment unit soared to 24.9 percent with a turnover of 3.53 billion yuan as of June this year.

From regional perspective, third- and fourth-tier cities has overtaken first- and second-tier cities to become the largest market of group-buying industry, representing a collectively 51.92 percent of the market. Group-purchasing are most popular in Guangdong, Jiangsu, Beijing and Shanghai.

The report predicted that the turnover of group-buying industry would break through 30 billion yuan this year. The market share between mobile and PC terminals is 7:3. Internet giants and group-purchasing websites is going experience acquisitions and integrations in the near future.

image credit: 800tuan

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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