The shift from PC Internet to mobile Internet has crippled some Internet moguls amid concerns over their mobile profitability, Facebook in the U.S. and Baidu in China are two of the most vivid examples among many others as they have been seeing more and more of their users moving toward mobile ends.

With mobile internet outbreak resulting from smart devices proliferation comes the profound change in how consumers access to digital world and how Internet businesses make money off their offerings. Due to some inborn restrictions like smaller screen size and slower connection, PC-based monetization models are not able to be applied to the mobile field without appropriate adaption. And this is one of the many courses why mobile is hard when coming to the profitable issue.

For Baidu, the mobile dilemma would be more complicated. Putting the fact that more of Baidu’s users are now search from mobile into the context that the search giant built its foundation almost completely on PC-based search business, we’ll see where the conundrum comes from. And as mobile Internet picked up steam, the ensuing mobile ecosystem (be it iOS or Android camp) are mostly weaved by all kinds of apps which are totally out of Baidu spiders’ comfortable zone. An interesting theory from couple years ago had it that apps – just like isolated islands –are not up for search.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.