Mobile video tech company Xuanyixia secured $25 million of Series B financing from Sina, Redpoint Ventures and Morningside Ventures, according to Lei Tao, vice president of the company (report in Chinese). The capital received this time will be invested in R&D, mobile video product development and team construction, according to Han Kun, the firm’s CEO and co-founder of video website Ku6.com.

Xuanyixia launched in-depth cooperation with Sina to develop Miaopai, a short video app that is embedded in Sina Weibo 4.0 version. Users can shoot up to ten seconds of video, and then edit or add frames to the video before sharing to friends. In addition, Miaopai ensured real-time syncing to Sina Weibo with delay of less than two seconds.

Vitamio, a video broadcasting platform developed by the company, provides video technical supports to mobile apps and individual developers. The users of Vitamio reached more than 100 million, of which 66% are oversea clients.

Similar domestic competitors include Weipai and Papaqi and WeiCo+.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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