Velvet Group, a digital consulting agency serving luxury brands, will hold Shanghai Fashion Web on September 13 in Shanghai.

Social web in Asia keeps evolving with progressive changes in the digital landscape, but luxury brands have failed to capitalize on this trend and establish their online presence in China because a lack of understanding in the market as well as being proactive to the challenges faced with the China’s relentless social media trends. Shanghai Fashion Web aims to bridge the gap between luxury and digital world by showcasing cutting-edge topics on today’s digital environment.

The speakers of this event include Mimi Vong, China country manager of Yoox Group, Alexis Bonhomme WeChat’s digital brand builder, Sophia Pan founder of, Michael Shi co-founder and CEO for Hairbobo, and Thibault Villet CEO of Glamour Sales, amongst many others.

In addition, more than 150 fashion and luxury industry professionals such as brand managers, digital experts and press partners will join the party to share fresh ideas and new concepts.

World’s top luxury brands invited attending are Louis Vuitton, Mercedes-Benz, Vertu, Cartier, Tiffany & Co., etc.

Please click here to apply for an invitation.

Time: 16:00, Sept. 13, 2013

Location: Kathleen’s 5, Shanghai Art Museum, in the heart of People’s Square

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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