Maxthon Buddied Up With MediaTek To Preinstall Its Mobile Browser In 100 Million Devices By 2014

Web browser provider Maxthon stroke a cooperation deal with Rolltech, the value-added service arm of MediaTek, the world’s third largest Android smartphone chip manufacturer, on mobile browser. Under the agreement, Maxthon will be preloaded in 100 million smartphones and tablets powered by MTK chips, covering the brands of ZTE, LGE, TCL/Alcatel, CKT, Gionee, Phillips, Lenovo Mobile, Techain, Konka, and LavaMobile.

The devices preloaded with Maxthon will be sold to Russia, China, most of Latin America, Indonesia and Thailand, according to Karl Mattson, vice president of Maxthon’s International Division.

Maxthon, which presently has 120 million monthly users in more than 120 countries, is expected to record substantial increase in user base in its cooperation with MediaTeck. Maxthon hoped to make forays into markets with lower Internet penetration rate where users have not establish brand stickiness to certain browser in a bid to grab more market share in competition against UCWeb, Opera and Firefox.

The Chromium-based Maxthonso can be easily localized to suit the Web usage habits of various target markets. Backed by Maxthon cloud-based browser, users with accounts can access their content across different terminals, smartphones, tablets and PCs.

Maxthon has been expanding globally in recent years. The company made inroads into European market in 2009 and established R&D division in the U.S. in May 2011. Chen Jieming, CEO of the firm, said that Maxthon expected its international revenues to exceed domestic revenues in near future.