NavInfo (SZ:002405) was once AutoNavi’s direct competitor when their target customers were businesses, not end-users. Apart from serving clients like automobile makers, NavInfo sold map data to Chinese digital maps, including Baidu Maps and Tencent’s Soso Maps. AutoNavi decided to shift focus to consumer-facing services with the launch of Amap, a free map app, in mid-2011.

NavInfo and a few other mapping companies have been sticking with business clients. Till yesterday. NavInfo announced a location-based service for end-users. Its name Jiujiner means counting on something nearby –Like most maps-based services, it helps users find merchants nearby.
It seems Jiujiner plans to do more for merchants to reach more target customers. NavInfo said they’d help improve the ROI of ads or promotional information to make a change in mobile advertising.

NavInfo reached partnership with Bsatinfo, a mobile solution provider who has been working with offline merchants,  counting on the latter to have those merchants get on board.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com