Jia Lin, former CEO of leading free online dictionary Kingsoft PowerWord, founded Cambridge WoWo, an early childhood English education service with focus on kids between three to six years old (report in Chinese). The firm has received angel investment from Wang Donghui, founder of Ameba Capital and former CFO of Kingsoft.

Cambridge WoWo integrates the contents provided by traditional educators into smart interactive courseware and offers it to both kindergartens (2B) and parents (2C). The highlight of this courseware is that it can recognize the pronunciation of kids to realize human-computer interaction.

Cambridge WoWo set-top boxes sold to kindergartens can be connected to televisions to achieve interactive teaching. The parents need authorization of kindergartens if they want to download app of Cambridge WoWo. They can watch the same contents as their children via the app and help them to review the courses at home.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.