Mobile karaoke app Maichang reportedly received 15 million yuan ($2.44 million) of Services A Financing from Touch Wood (source in Chinese).

Targeted at grassroots music fans, Maichang differs from other karaoke apps in that it is more of a group networking community, because the app encourages users to play in teams consisted of family members. The singing competitions held by Maichang, which also take families as contestant units, provide opportunities for them to communicate and share experiences, said Liu Jian, founder of the company.

Taking family as units will be more effective in producing local stars. Family members that have performance talents can become stars and other members can act as a supporting team, Liu added. Maichang aims to turn families into performing groups and releases dedicated channels for family-based video shows.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.