Like Fitbit smart scale, Latin records and analyzes your health metrics, and then gives you health tips. After you step onto it, it takes only several seconds for Latin to record your weight, body fat, body water, BMI, BMR, muscle mass, among others. Recorded data will later be uploaded to PICOOC Health Measurement System, the software developed by the company, which will analyze and returns insights and tips for your health. You can read all the states and tips through an app on mobile devices.

Latin is the first product by PICOOC, a smart hardware developer whose focus is family health. Based in Beijing, China, PICOOC claims the Health Measurement System that analyzes data is originally developed in the U.S., some parts are manufactured in Japan, and the final products are completed and shipped in Shenzhen, a manufacturing center in south China.

More and more appcessary developers have come to China to build businesses in this way so as to take advantage of low-cost parts and manufacturing facilities here, but most are targeting at developed countries. Zhang Rui, CEO and co-founder of PICOOC, told me that their target market, however, is China.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com