Micro-life Membership Card is an official WeChat account operated by Tencent’s lifestyle e-commerce service Micro-life. It started offering digital membership cards authorized by merchants on Micro-life’s own website directly on WeChat from mid-2012.

Now the Micro-life account launched a new version, named X1, that supports customized offerings, payments and services for merchants to do mobile CRM. Now users can click open a restaurant saved through Micro-life, make an order and pay for it without leaving WeChat.

McDonald’s was one of the first on Micro-life platform that was able to issue e-coupons or deals and accept payments for purchases.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com