[Editor: This article is contributed by Jonathan Waddingham who is the social and labs product manager at the world’s leading online platform for charity giving, JustGiving. He specialises in social media integration, digital strategy and online fundraising and is a regular contributor to JustGiving’s blog, We Make Giving Social, which explores social giving.]

Here at JustGiving, we’ve been monitoring the increasing power of mobile fundraising and its impact on social media since early 2012, when stats revealed huge growth in this area. There has been much excitement as we have now hit the inflection point of mobile internet users exceeding desktop users.

In this article, we share our latest insight and explore the trends and data that make social and mobile a non-negotiable part of any charity’s online fundraising strategy.

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