Chen Haozhi, CEO of Chukong, estimates that China’s mobile gaming market will reach 24 billion yuan ($390 mn) in 2014 and WeChat will take one quarter of that. He said so at the developer conference organized by CocoaChina today.

In this year investors are chasing mobile games. Chen thinks mobile gaming companies will start burning through money on marketing like game companies did for client games.

But he doesn’t think most mobile games can be profitable by next year. He suggests that one mobile game development should be focused on one category of products.

Chen estimates mobile advertising will finally take off in 2014. Mobile game users will grow as data plans are increasingly cheaper.

Chen expects the mobile gaming market in China to reach 40 billion yuan, the size of client gaming market in 2010. If so, mobile gaming will have only taken three years to create a market client gaming took eight years to do so.

Tracey Xiang is Beijing, China-based tech writer. Reach her at

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