Chen Haozhi, CEO of Chukong, estimates that China’s mobile gaming market will reach 24 billion yuan ($390 mn) in 2014 and WeChat will take one quarter of that. He said so at the developer conference organized by CocoaChina today.

In this year investors are chasing mobile games. Chen thinks mobile gaming companies will start burning through money on marketing like game companies did for client games.

But he doesn’t think most mobile games can be profitable by next year. He suggests that one mobile game development should be focused on one category of products.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com