Xiaomi, a Chinese smartphone maker used to concentrate on online marketing, announced recently that it planned to set up a brick-and-mortar store in Beijing very soon in a bid to be more close to customers (report in China).

Customers will be able to try out the latest products of Xiaomi in the store, such as the Xiaomi Mi3 smartphone and the Xiaomi TV, according to the official Twitter of Xiaomi. It is reported that this store is transformed from a previous repair center of Xiaomi.

Often being referred to as “Apple of China”, Xiaomi has attracted crowds of fans after three years of development, biting into market shares of iPhone in China.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.