Lenovo Unveiled VIBE Brand To Explore High-end Smartphone Market

Lenovo Group held a press conference on Sept. 28 to release VIBE, a high-end smartphone brand, together with VIBE X the first smartphone under the brand priced at 2,899 yuan ($471.27), aiming to expand business into high-end smartphone market, which is currently dominated by Samsung and Apple (report in Chinese).

Targeted at post-80s and post-90 users, Lenovo VIBE is consisted of two product lines dubbed VIBE Z and VIBE X, which will focus on function and product design, respectively.

Without too much emphasis on hardware, Lenovo touted VIBE X in terms of product design, user experience and software innovation. Liu Jun, vice president of the company, said that hardware configuration is no longer the sole criterion that defines a high-tier smartphone.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom