Lenovo Group held a press conference on Sept. 28 to release VIBE, a high-end smartphone brand, together with VIBE X the first smartphone under the brand priced at 2,899 yuan ($471.27), aiming to expand business into high-end smartphone market, which is currently dominated by Samsung and Apple (report in Chinese).

Targeted at post-80s and post-90 users, Lenovo VIBE is consisted of two product lines dubbed VIBE Z and VIBE X, which will focus on function and product design, respectively.

Without too much emphasis on hardware, Lenovo touted VIBE X in terms of product design, user experience and software innovation. Liu Jun, vice president of the company, said that hardware configuration is no longer the sole criterion that defines a high-tier smartphone.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.