Coupon Rani, an Indian service for offers and coupons online, conducted a survey among users of its websites on online shopping.

Of the over 100 respondents, 53% were below 25 years and 40% between 26 to 40. Coupon Rani believes this is similar to the demographics of Indian online shoppers.

Here are the key findings of the survey,

  • Convenience and discounts are top reasons for shopping online. 



Source: Coupon Rani

  • 27% of respondents purchase majority of their good online. Over two thirds shop more than 30% online.



Source: Coupon Rani

  • 95% of Respondents Look for Discounts and Coupons Before Purchasing. Coupon/Deal Sites, Google Search and Social Media are the top 3 places for shoppers to find coupons and offers. But it can hardly tell the whole picture as all respondents are from Coupon Rani’s sites.

It is estimated that e-commerce in India is approximately $1.6 billion in sales and is expected to grow by 2 to 4 times in next 2 to 3 years, according to Coupon Rani.

Tracey Xiang is Beijing, China-based tech writer. Reach her at

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  1. This online survey shows the perfect demographic about how people in india are adopting online shopping.

  2. Shoppal and Coupondesh are all about deals, discounts and coupons. It aggregates latest and updated coupons and offers from top Indian online shopping portals and present them in one go to all its subscribers.

    The weekly and monthly alerts keep visitors updated of the limited time offers and save them from missing the opportunity.

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