Social Touch, a social media management company, announced that it has raised tens of millions of dollars in Series C funding from consortium led by Sierra Ventures. Legend Capital and GGV Capital, existing investors from previous two rounds of financing, also participated (report in Chinese).
Enterprises and brands can distribute contents, attract audience, launch promotion activities and post ads across multiple social networks like Sina Weibo and Tencent Weibo from Social Touch’s web-based dashboards. The company also offers technical solutions, marketing campaign strategies and big data analysis to customers.
The funds raised will be poured into product research and development, according to Zhang Rui, CEO of the firm. Zhang added that they planned to cooperate with different kinds of enterprises in the future, such as, software, PR, advertisement and marketing companies.
Founded in 2011, Social Touch now has more than 300 employees scattering in Beijing, Shanghai and Guangzhou. Nearly 100 brands have established cooperation with Social Touch, including 17 brands under P&G, Ping An Insurance, IBM, KingSoft, ECCO, Li Ning, etc.
Ben Yu, partner of Sierra Ventures, said that social media management is becoming an indispensable part for enterprises and Social Touch is a leading domestic company in this industry in terms of technology, user base and team.