Social Touch, a social media management company, announced that it has raised tens of millions of dollars in Series C funding from consortium led by Sierra Ventures. Legend Capital and GGV Capital, existing investors from previous two rounds of financing, also participated (report in Chinese).

Enterprises and brands can distribute contents, attract audience, launch promotion activities and post ads across multiple social networks like Sina Weibo and Tencent Weibo from Social Touch’s web-based dashboards. The company also offers technical solutions, marketing campaign strategies and big data analysis to customers.

The funds raised will be poured into product research and development, according to Zhang Rui, CEO of the firm. Zhang added that they planned to cooperate with different kinds of enterprises in the future, such as, software, PR, advertisement and marketing companies.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.