Shanghai-based startup MorningTec currently operates and distributes more than 50 overseas licensed games in Asia, and cooperates with 22 game development teams around the world (report in Chinese).

Yet, MorningTec is not only a listened game distribution company. All the businesses and services mentioned above are based on the company’s premium product Stella SKD, a mobile cross-platform development tool invented by Chen Wenqi, co-founder and CTO of the firm.

Stella SDK, a software tool based on Objective-C, can easily port an iOS app to an Android version. It takes the hassle out of compiling different application programs for different platforms like the case with other tools, such as PhoneGap and Mono. Developer can transfer the source code of iOS to Android by one click. The company planned to make Stella SDK a semi-open source service next year.

With Stella SDK, MorningTec targets at iOS-focused app developers in European and the U.S. market, providing them a quick channel as well as localization services to Chinese and Asian markets.

Stella SDK now mainly targets at game developers, because game apps are high adaptive and have clearer monetization model, said Chen. While offering Stella SDK for free, MorningTec operates overseas licensed games and shares revenues with them. The company provides one stop service, including transferring from IOS to Android with Stella SDK, technical support, localization, publishing, and operating maintenance.

Additionally, MorningTec also runs a mobile navigating system “Hoono” that has app store like functions where they can push contents.

Cross-platform development tools are becoming the strategic focus for platform developers, like Apple, Google, Microsoft, etc., because they are the source where innovative software is developed. As noted by Chen Haozhi, CEO of Chukong Technology, the company takes more pride in their game development engines than their blockbuster Fishing Joy.

credit image: MorningTec

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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