Tencent launched cooperation with Gehua CATV, an A-share listed cable radio and television network service, to stream live television programs via the public account of Fly TV, the mobile television arm of Gehua which has nearly 200,000 users as of the first half of 2013 (report in Chinese).

Although watch videos on cellphones is nothing new to smartphone users, watch television programs via WeChat account not only save the efforts to search or download another app, but also give full play to the social functions of WeChat. Users can comment and share the videos to their friends.

The service now covers the televison programs from more than 100 channels, such as different channels under CCTV and a raft of regional satellite televisions.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.