Device and App Trends In South Korea, The First Saturated Device Market

Flurry Analytics, a leading mobile app analytics service, measured 33,527,534 active smartphones and tablets in South Korea this August. While that was only 2.8% of the entire worldwide connected device installed base Flurry measures, South Korea is an important market for connected devices for several reasons.

1. First Saturated Device Market

The growth rate for connected devices in South Korea slowed down in the one-year period ended August of 2013, climbing only 17% against the world average of 81%. The South Korean figure once eclipsed that of the world during late 2011 and early 2012 when Samsung introduced the Galaxy Note, the first successful ‘phablet’ that driven staggering growth of the firm. The growth has slowed markedly or even been negative ever since, implying that the South Korean connected device market either already is, or will soon be, the first in the world to reach saturation.

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