The struggling Taiwan-based smartphone maker HTC recently released HTC One Max, which picked up a few trending features of popular smartphones.

The company disclosed that the custom versions for China’s three telecos will hit market from October 23. It is worth noting that HTC One Max carried by China Mobile will support 4G networks (TD-LTE) (report in Chinese).

Enabled by Android 4.3 OS, HTC One Max features a metal casing. Echoing the massive-handset bandwagon, HTC One Max has a 5.9-inch 1080P SLCD3 screen, on par with its major competitors of Sony’s Xperia Z Ultra and Samsung’s Galaxy Note 3, but the 1.7GHz quad-core Snapdragon 600 processor which also drives the older HTC one is eclipsed by Snapdragon 800 which are used by the two abovementioned peers. It also comes with an identical 2GB of RAM backed up by 32GB of internal storage as HTC One.

In addition, One Max added a fingerprint scanner, but oddly enough it is placed on the back of the phone.

HTC One Max, which is estimated to be priced at over 5,000 yuan ($815.79), is a prominent attempt for the company to balance the mediocre performance of HTC One as well as to shore up revenues after it posts a 630 million yuan net loss for Q3 2013 (source in Chinese).

This is the first time for HTC to debut new products in China, signaling that the company will put more emphasis on mainland China in a bid to boost performance.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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