An average of 200 thousand Chinese kids from 0 to 14 years old that got lost every year. More than 4 million messages on Sina Weibo, the most popular micro-blogging platform in China, are for searching for lost pets. Zhu Liqiang mentioned those numbers to justify Zhaozhao, a gadget his company is working on.

The accompanying iOS/Android app can track down whoever carrying the smaller-than-palm gadget, kids, seniors or pets, locating where they are and saving all the data onto the cloud platform which is powered by Baidu Cloud. You can see the surroundings of it at any given time, which is powered by Soso Streetview.

Your kids or elderly parents can also let you know where they are anytime by clicking on the power button on the gadget. You can also set an area that a notification will be sent to you whenever the gadget moves out of the border.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com