Alpha Animation, a leading domestic animation company, planned to fully acquire 51 Pocket and 5agame, two online game developers, for 692 million yuan ($112.97 million) on aggregate via cash payment and private placement. 51 Pocket and 5agame are priced at 325 million yuan and 367 million yuan, respectively (report in Chinese).


51 Pocket, a mobile online game developer, currently has nearly 70 research staff. The company’s pet mobile game MxM, which recorded 61.82 million yuan of revenue in domestic market, is well received by South Korean, Japanese, and Australian market.


5agame, a casual game developer, currently has 78 staffs. The company’s premium games are Thunder Fighter, Fruit Slice, and Hero OL.

Alpha Animation is principally engaged in the production, publishing and authorization of animation feature films, the development, production and sale of animation and non-animation toys, as well as the operation of media advertising.

Alpha Animation signed VAM (valuation adjustment mechanism) agreements with the two companies. 51 Pocket promised that the company’s net profit for 2013 to 2016 will reach 25 million, 35 million, 47.25 million and 61.43 million yuan, respectively. Shanggame pledged that its net profit for the same period will reach 30.80 million, 39.05 million, 49.30 million and 62 million, respectively. Otherwise, they will compensate the losses of Alpha Animation according to contracts.

The gaming industry recorded several big acquisitions this year, such as Zhongqingbao acquired shares in More Fun and Small-tech, and Ourpalm purchased stakes in Playcrab and Shanggame.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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