Gewara, an entertainment ticket service, announced $20 million of Series C financing led by CDH Investments (report in Chinese). The company previously received 2 million yuan ($326,590) of Series A financing from Shanda Capital and tens of million yuan in Series B financing from CDH Investments and Shanda Capital.

Gewara started as an online movie ticket seller when founded in 2007. On the website, users can buy tickets at discounts and choose seats, thereby saving money and avoiding lines. Upon their arrival to the theater, the only thing users have to do is to collect the physical tickets from one of the Gewara kiosks located at all major cinemas.

Additionally, the service is connected to the back-end system of cinemas. This move not only speed up the settlement of deals, but also enables movie theaters to check the broadcast schedules of peers and to make adjustments accordingly.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.