Recent rumors said say that Baidu was in talks with Dianping for a potential acquisition that values Dianping at about $2 billion. Zhang Tao, founder and , CEO of Dianping, denied it, saying the company planed to go public within five years at an estimated valuation of more than $10 billion.

Dianping turned ten in April this year and now is the most recognized brand in ratings and reviews in China. As of the third quarter of 2013, the service had more than 75 million monthly active users, 28 million reviews and 6 million merchants that in 2300 cities, disclosed by the company. Monthly pageviews was over 2.5 billion, with 70% from mobile. Mobile app users were over 80 million. Headquartered in Shanghai, Dianping has offices in more than 40 Chinese cities.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com