NetEase Games launched an oversea strategy for online game sector, planning to set up a dedicated team which will be responsible for the promotion of its homegrown online games in global markets (report in Chinese).

The company planned to introduce its premium online games of Dragon SwordHeroes of Kingdoms and Qiannvyouhun to the overseas markets. Dragon Sword, a blockbuster powered by next-gen 3D technology, will be promoted in Asia-Pacific region and Europe. The game has already been introduced to Taiwan, the report added.

According to the report, this Hangzhou headquartered team will be composed of two parts responsible for global region and South Korean region, respectively. The team is overseen by experienced talents from Europe and South Korea.

NetEase Games also planned to set up the first overseas subsidiary in South Korea, and then in other parts of the world. The preliminary focuses of this plan are countries in Asia-Pacific region, such as South Korea, Taiwan, and Vietnam.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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