Qihoo, now the second biggest players in China search market, had reached their annual goal, a 20% market share, in the past October and adjusted the target to 25%, said Yu Guanggong, vice president of Qihoo and head of the search service.

Yu cited results from CNZZ, a third-party web data research service, that Qihoo’s So.com once reached 22.85% in market share in October. As the share of Sogou, the third largest player, didn’t change much, what Qihoo had gained was at the cost of Baidu’s, Yu concluded. CNZZ shows Baidu’s share decreased from 72% in January 2013 to 62% in October.

Mr. Yu also disclosed while the traffic on So.com is about one of third of Baidu’s, the revenue from every user is only one tenth of Baidu’s. One reason is Qihoo, in order to show it’s not evil and greedy like Baidu who mixed untrustworthy medical ads in organic search results, chose not to show pharmaceutical & medical ads in search result pages. Yu also accused Baidu for threatening its partner ad agencies to not to partner with them if they also chose to sell search ads for Qihoo.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com