image credit: Alibaba

No surprise. The sales generated through Alipay, the online payment service of Alibaba Group, on the company’s Nov. 11th Annual Shopping Day hit a new record, over 35 billion yuan ($5.7 bn), an 83% increase year-over-year. Unique visitors  totaled 402 million, an 89% increase. Alipay processed 181 million payments, compared to 100 million last year. The total packages to be delivered were 152 million.

The total sales through mobile Taobao, the mobile app for Taobao, are 5.6 times of that on the same day last year. The total transactions through the mobile app account for 21% of the total. It’s only 5% last time.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com