Players who purchase in-game items in Tencent’s casual gaming platform QQ Game represent more than 35% of its total user base, according to a report released by the company (report in Chinese).

QQ Game claimed more than 100 games and north of 200 million active users, with number of concurrent users peaked at 80 million.

The report analyzed the user base in terms of gender, age, and educational background. Male players outnumbered female users, accounting for 73.1% of the total. Gamers between 19 to 30 years old make up more than half of the total players. More specifically, 22.9% for players between 19 and 22 years old, 19.4% for gamers 23-25 years old, and 19.2% for players 26-30 years old. Most players received high school or college education.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.