Players who purchase in-game items in Tencent’s casual gaming platform QQ Game represent more than 35% of its total user base, according to a report released by the company (report in Chinese).

QQ Game claimed more than 100 games and north of 200 million active users, with number of concurrent users peaked at 80 million.

The report analyzed the user base in terms of gender, age, and educational background. Male players outnumbered female users, accounting for 73.1% of the total. Gamers between 19 to 30 years old make up more than half of the total players. More specifically, 22.9% for players between 19 and 22 years old, 19.4% for gamers 23-25 years old, and 19.2% for players 26-30 years old. Most players received high school or college education.

image credit: Donews

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Emma Lee

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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