Social magazine Zaker released Taoke, a mobile shopping browser, striding one step further towards e-commerce industry after releasing fashion app Zaker Showcase in May of 2012 (report in Chinese).

Taoke maintained the elegant reading experience of Zaker, featuring price comparison, price drop alert, and price tracking functions. It integrates several mainstream e-commerce platforms such as, Taobao, JD, 51fanli, and Meituan, and will direct users to price comparison interfaces.


Screenshot of Taoke

According to Li Sen, founder and CEO of Zaker, the company developed Taoke because they are upbeat on the market potential of mobile e-commerce. In addition, browser only serves as an access to connect multiple platforms, and therefore, it is not demanding in terms of operation and business development costs.

Taoke is developed by a three-member team for one month. It is currently only available on iPad that supports iOS6.0 or higher version, but will expand to other platforms if receives positive market feedback.

Although price comparison websites and plug-ins for PCs are quite common now, the market for their mobile counterparts is still untapped.

image credit: Zaker

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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