People in China have probably noticed that people on their social networks have been sharing vintage-looking caricature avatars featuring themselves. From tech-savvy young people, selfie-lovers to moms and pops who just start to get the hang of social networking, a wide demographic is using MomentCam, allegedly the world’s first photo-editing app that generates caricatures from real portraits.

MomentCam has gone viral in the past three months. In August, it rolled out on Android and accumulated 20 million users within 70 days; on October 22, it launched its iOS version and since then new users per day have averaged 2-3 million; on November 10, it landed on Baidu’s app distribution platform and saw a significant boost in visibility, aggregating more than 80 million users per day.

Snap your own portrait and let the app cartoonize it, then you can share the playful portrait on QQ, Weibo, WeChat, even Facebook, Twitter and Instagram. Remarkably, the Chinese app has 20% of its users overseas, mostly in Thailand.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.