Shauna Mei (Left): CEO & Founder of AHALife

This afternoon, I was lucky enough to sit down with Shauna Mei, founder of AHALife, backstage at TechCrunch Shanghai to talk about her company.

AHALife acquired Kaptur, a photo sharing app, for almost one year. Mei said it is a great acquisition for both of the two companies. Kaptur created an innovative user acquisition engine which is completely based on social attraction of human beings. Kaptur scaled up rapidly, not only acquiring over a million users, but also gained access to users’ social networks. Based on the data collected by Kaptur, it is very easy to target the customers, and then, AHALife can send very specific messages according to their preferences.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.