2013 is undoubtedly an eventful year for Chinese mobile gaming sector, which witnessed a spate of major merger and acquisitions. Suddenly, everyone planned to muscle into this industry, but is it that easy to take a bite of the cake? Publishing head of PopCap China Zhou Xin, CEO of Gameloft China Eric Tan, and CEO of Beintoo APAC Paul Chen tackled this problem at TechCrunch Shanghai today.

Cons

Paul Chen believed that it is difficult to make money from Chinese mobile gaming division, because domestic players are reluctant to pay for games and most developers harvest their revenue from the sales of in-game items and ads. In addition, it is tricky to set appropriate prices for these gaming items to make them more acceptable for users. Another monetization method for game developers is to launch cooperation with offline partners to roll out peripheral products.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.