Baidu Mobile app announced 400 million users, with 100 monthly active users, yesterday.

The Baidu Mobile has included all services the company offer, search, maps, music, video, mobile reading, news, Baike (a Wikipedia-like service), etc. The app streams videos through Baidu Video (a video aggregation and search service) and searches e-books across the Web and save them into your phone. It also has features like code scanner for price comparison.

Companies like Baidu and UC Web call apps like Baidu Mobile super app that hopes to meet all the needs of mobile Internet users so that they’d stick with their apps. But the search engine and Baidu’s own services/content cannot bring everything to users. One big problem is native apps that cannot be accessed directly in Baidu Mobile. That’s why Baidu and UC Web tried to have all developers convert their native apps into web apps — Baidu calls them Light Apps –which can be included in their apps and are more search friendly. Baidu Mobile app has included a web app store for users to consume apps or content without leaving the app.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com