591wed, an O2O wedding service provider, announced tens of millions of capital injection from Govtor Capital, marking the largest single investment to date in this field. The company has received funding from Vcwill Capital earlier this year (report in Chinese).

591wed owns and operates an online platform for wedding services including wedding ceremony, wedding feast, wedding clothes, and photography. In addition, it also runs offline activities to provide one-stop procurement experience for wedding couples.

Founded in 2005, the company currently has nearly 200 employees, providing services in more than ten cities nationwide. The company held 30 large-scale wedding expos this year, recording an annual online and offline turnover of more than 1 billion yuan, according to Xie Chen, co-founder of the company.

The company planned to expand business to more second-tier cities, like Nanjing, Hangzhou, Zhengzhou, Changsha, etc. in the future three years, disclosed Xu Lu, co-founder of the firm.

Domestic wedding service market is relatively untapped. Gong Haiyan, founder of the online dating services Jiayuan, once launched a similar service named Xique, but the site was closed latter to prepare for the overall listing of Jiayuan on the U.S. market.

Emma Lee

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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