Kankan, the online video streaming service of download service provider Xunlei, offers a paid monthly subscription that include online video-related premium offerings and other services, HD videos, premium content, no ads, better video player, discounts on movie/concert tickets. The price is 15 yuan (less than $3). Xunlei, Kankan’s parent company, also makes money from users through paid subscriptions. Its CEO, Zou Shenglong, once said premium subscription had been the best to have users pay.

A recent report by Kankan shows that over 90% of its paying users are male. Single men make up the largest group and the married also account for a large part — those in relationships must have little time watching videos home or don’t care about the quality or content of videos.

70% of paying users are 15 – 29 year olds. More than half graduated from colleges or graduate programs. A majority of them are living in big or mid-sized cities. More than half spend an average of 30 yuan a month — besides the 15 yuan for Kankan, they also spend money on other Internet services.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com